PARENT TO PARENT
Rebrand, Brand Collateral, Advertising and Promo Material, Illustration
Rebrand, Brand Collateral, Advertising and Promo Material, Illustration
Parent to Parent is a national organisation that provides support to families and carers of children with a range of disabilities. With 11 offices nationwide, they have the whole of New Zealand covered. Scorch Design was asked to come up with a new look for their logo and brand, replacing the dated logo to better represent Parent to Parent’s values.
Included in the brand package was the logo, along with business cards, brochures and flyers, letterhead design, compliments slips, information folders and website design. Also created were a collection of illustrated children characters for various promotional uses. The characters were drawn to show a range of ages and backgrounds for a wide variety of uses, and include the bright colours of Parent to Parent's new logo to tie them in to the brand.
