Allen Electrical
Branding, Brand Collateral, Apparel, Vehicle Graphics
A brand exploration for Allen Electrical, known for it's high level of service and knowledge in all things electrical. We wanted to create a logo that drew from the past while also fitting in to our modern environment. Inspired by characters that were often used along side branding for services and products of the past, we created a stylized silhouette using bolt like shapes and representing a personal approach to service. Uniforms were designed to maintain a consistent professional appearance while stationary and vehicle design leaned in to the brand character as a point of difference to stand out from the crowd.
Back to Top